The promotional products industry has been around for a long time and there is no doubt that promotional product are one of the top advertising mechanisms available to promote your business.

Promotional giveaways are a great low cost mechanism for attracting new customers and encourage customer retention. So why do they work so well? Simple, everyone likes something for nothing so by taking advantage of human nature, you will be able to tap into a person’s mind set with a constant reminder of your brand, business, product or service.

So where to start?

In order to ensure you gain the very best return on investment, the first consideration should be to find the right promotional product that best fits your business or target audience. The products chosen should compliment your business activities, serving as a call to action when used.

Take for example an automobile glass repair company: A promotional ice scraper for this kind of organisation is ideal because chips and cracks will be noticed when clearing ice off the windscreen on a cold morning. You could even go the extra mile and offer a fleece covered promotional ice scraper which is bound to take prize position in anyone's car! Other great items for this type of organisation would be promotional products such as promotional air fresheners, promotional sun visors and promotional chamois car clothes.

The second consideration (but by no means less important) is to ascertain how to best personalise your promotional merchandise. The majority of promotional products have specified print areas so make sure that you are using this to its full advantage to maximum the print capabilities. Always ask about the print area before you even start thinking about your artwork.

A logo that stands out may be sufficient, however contact details can be of paramount importance. Try to give your customers as many contact avenues as possible to make sure that when the need for your product or service arises your customer is well equipped to get in touch right away. If there’s room, a catchy slogan can finish off your promotional product perfectly. The more colours you print on a promotional product, the more it tends to cost, however don’t let this put you off going for the design that you really want. For pennies extra per item, the design can really make the difference and bring your promotional item to life.

These simple steps will mean you find the perfect promotional product for you and a good starting point to build your business into one that everyone recognises and remembers.

To get as many ideas together as possible, a brainstorming session with colleagues will really bring lots of good ideas to the table. We are also here to help. We have been living and breathing promotional products for over 25 years so we have some great ideas up our sleeve. Why not give us a call today and pick our brains for free on 0800 052 0046.